The CoreData Research 'Women and Financial Services' study for the UK is an extensive assessment of British females and how they engage and interact with individuals and companies within the industry.
Women often behave very differently to men in all facets of life, and financial decision-making is no exception.
In almost every consumer and retail services industry that exists globally, there is a commonly held assumption that women are different to men and products and services are designed with this in mind.
In the financial services industry, however, there appears to be no recognition of this important distinction or understanding of the way women approach purchasing decisions.
Mystery shopping carried out by Coredata Research in late 2009, and following the global financial turmoil, revealed some key differences between men and women in relation to the consumption of financial advice.
But it is not just in the area of financial advice that women demonstrate different drivers.
When it comes to financial matters, women's approach to decision-making and purchasing must be considered and analysed separately to that of men's.
This study incorporates an extensive quantitative data campaign involving more than 2,500 individuals.
The analysis includes female behaviours and attitudes towards saving, pensions, retirement, insurance and banking.
It considers the ways in which women respond to and consume financial information and view financial advice, their level of knowledge and understanding of financial terminology, their savings and pension situation, their attitudes towards insurance, retirement and other matters which impact on their financial well-being.
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