| |
|
CoreData Services |
|
CoreData Research offers clients better, faster and cheaper methods for understanding consumers so that they can improve their service levels, products and ultimately their customer's experience.
Our new generation of market research tools allow for precision targeting across markets.
We provide a range of quantitative and qualitative intelligence generating services to clients.
Our Services fall into two main categories market intelligence and polling, and consultancy and research.
|
|
1.MARKET INTELLIGENCE AND POLLING |
|
CoreData Research employs a variety of methods and strategies to gather reliable and effective data to help clients better understand their customers (both existing and potential), along with the activities of their competitors and various business channels.
Used individually or collectively, the methods and strategies are aimed to facilitate clients in being able to model the strengths and weaknesses of their existing market offerings and assist in identifying new opportunities for growth.
We provide clients with the following market intelligence and polling services:
1.1 Face To Face Polling
1.2 Online Polling
1.3 Paper-based Polling
1.4 Focus Groups
1.5 Mystery Shopping |
|
2.CONSULTANCY AND RESEARCH |
The team at CoreData Research has a deep understanding of what is needed to successfully launch new businesses, joint ventures, products and/or services. Using this experience, paired with a strong understanding of analysing consumer behaviour and market research, the group is able to provide a range of tailored and effective consulting services to clients.
We provide clients with the following consultancy and research services:
2.1 Stakeholder Consultation
2.2 Indices
2.3 Opinion Research Omnibus
|
|
 MARKET INTELLIGENCE AND POLLING |
| |
| 1.1 Face To Face Polling |
| This involves strategically placing CoreData Research representatives in a given percentage of a client's service outlets to poll consumers on their various consumption patterns and service preferences. This strategy can be employed on a broader scale and extend beyond the customer base of an individual client by focusing on an individual city, county or having a national focus. |
|
| 1.2 Online Polling |
Using CoreData Research's online polling system, client customers or consumers in general can be contacted via email to participate in online surveys. Customers/consumers can be encouraged to participate through strategically promoted prize draws. These can, for example, include opportunities for participants to "Win an iPod", "Win a $1,000 bonus into your savings account or investment portfolio", or "Win a $5,000 credit onto your deposit/credit card" etc. |
|
| 1.3 Paper-based Polling |
CoreData Research is able to distribute and manage paper-based questionnaires inside client service outlets or more broadly throughout a given city, province or nationally (depending on the project and the client's needs). If the project is conducted inside a client's service outlets then completed surveys are submitted via entry boxes (to be provided by CoreData Research) and the results posted by client staff on a daily/weekly/fortnightly basis to CoreData Research's London office for validation, collation and analysis. If the project is conducted beyond a client's service outlets (whether it's city/provincial or nationally based research) the submissions are collected via strategically placed CoreData Research 'booths'.
Similar to the online survey, consumers are given incentives to participate with material provided by CoreData Research. |
|
| 1.4 Focus Groups |
This type of qualitative research tends to supplement one or more of the strategies and allows for raw data to be put into 'context' through strategic questioning of focus group subjects.
Focus groups are optimally sized with 8-10 participants involved, and can be comprised based on a number of demographic factors relevant to a given project, such as age, sex, geography, income etc.
|
|
| 1.5 Mystery Shopping |
| CoreData Research has a number of registered mystery shoppers across the UK. Our mystery shopper-base can also be quickly modified to meet client needs, for instance, to provide a mix of existing and non-existing customers for a client in a given city or county.
Scenarios are discussed in consultation with the client to determine the specific information that is being sought, i.e. why customers are taking business elsewhere, why customers are not happy, why a new product has failed to strike a chord with consumers etc. |
|
|
| CONSULTANCY AND RESEARCH |
| |
2.1 Stakeholder Consultation |
| CoreData Research helps clients obtain the data and information required to facilitate better strategic decisions. The company works side by side with clients to develop a deeper understanding of their customer base and target markets inside the UK. |
|
| 2.2 Indices |
This is similar to the market research services provided by CoreData Research, however the essential difference is that our indices and tracker polls allow clients to benchmark particular consumer behavioural traits and attitudes over time.
Therefore clients can monitor the changing sentiment of their own customers or the broader market over an extended period and adjust their strategies accordingly.
|
|
| 2.3 Opinion Research Omnibus |
| These are reports that are written by the group's experienced research and marketing professionals with the aim of providing insight and thought leadership on issues affecting clients and relating to operating in the financial services market in the UK. |
|
|
|
|
|
|
