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Life Insurance Report
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This study is an in-depth assessment of the UK personal protection market, with a specific focus on life insurance, critical illness and income protection.
The report segments those individuals who hold active policies in the above three product types and regresses this by two dimensions.
Firstly, a comparative view of the socio-demographic make-up of personal protection customers versus the broader population with the aim of identifying gaps in the market and also revealing any segments that may have a greater need for such products based on other personal liabilities and financial considerations they may have, i.e. significant debt, being the primary income earner of a given household, etc.
Secondly, the report analyses the correlations of specific protection products against incidences of holding other suites of financial services products split by a full range of socio-demographic clusters.
The study has significant respondent sampling allowing for a broad spectrum of analysis, for example, the report provides a regional perspective on adoption rates and participation.