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CoreData’s Digital Intimacy Report finds people are more likely to take action when allowed to experience the brand on their terms and not have messages pushed onto them. A quarter’s response to online marketing depends on how much they trust the brand in question.

Stocks and shares Isa ownership among women is low. If levels of stocks and shares (S&S) Isas are brought in line with those of males, the industry could see an estimated pot of £8.83bn flowing into these products.

24.5% of people were primarily motivated to start thinking about estate planning by starting a family, 23.1% claimed they had simply reached a certain age, and 14.3% were encouraged to think about estate planning by financial advisers.

28.8% of women and 14.3% of men claim their most trusted adviser on estate planning issues is a family friend.

25.0% of 45-54 year olds and 33.3% of 65-74 year olds say they openly discuss wealth in their families, as well as 61.5% of the 35-44 age group.

Investors believe UK and European shares will dominate the first half of 2014, with sentiment shifting heavily in their favour at the expense of both emerging and frontier markets.


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Life Insurance Report

October 2011

[ View the full report ]

This study is an in-depth assessment of the UK personal protection market, with a specific focus on life insurance, critical illness and income protection.

The report segments those individuals who hold active policies in the above three product types and regresses this by two dimensions.

Firstly, a comparative view of the socio-demographic make-up of personal protection customers versus the broader population with the aim of identifying gaps in the market and also revealing any segments that may have a greater need for such products based on other personal liabilities and financial considerations they may have, i.e. significant debt, being the primary income earner of a given household, etc.

Secondly, the report analyses the correlations of specific protection products against incidences of holding other suites of financial services products split by a full range of socio-demographic clusters.

The study has significant respondent sampling allowing for a broad spectrum of analysis, for example, the report provides a regional perspective on adoption rates and participation.

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